Research into the peer effects of solar purchasing decisions shows that solar is contagious (pdf). Which makes programs like these group purchases all the cooler. Low prices ($4.80/W, pre-incentive), educated consumers, peer pressure, and community action for both personal and public good. What’s not to like?
[...] until the next adoption of solar decreases by 1 percent. Or, as Vote Solar’s Adam Browning put it: Solar is contagious! So just how quickly can solar power spread as this snowball effect gets [...]
[...] 1 percent decrease in the amount of time until the next solar installation. As [Adam Browning] writes, “solar is [...]
[...] Specifically the study found that every 1% increase in solar installations in a particular zip code resulted in a 1% decrease until the next adoption. Peer pressure can have positive effects! As Adam Browning of Vote Solar stated: “Solar is contagious!“ [...]