Our neighbors over at 1BOG produced another neato infographic – this one illustrating nine surprising things about U.S. solar customers (H/T to Zachary Shahan at CleanTechnica). The takeaway? The average American solar customer is looking . . . well . . . pretty average. Oh yeah, and they’re crushing Wall Street.
The concept of solar power has long been hugely popular among Americans, regardless of where they fall on the political spectrum or the national map. Polling released last year by Kelton Research showed that an impressive 9 out of 10 Americans think it’s important for the United States to develop and use solar energy – support that remains strong regardless of party affiliation. So perhaps it shouldn’t be too surprising that as solar has seen record price declines and soaring adoption rates over the past couple years – the face of the average solar customer breaks solar’s old eco-oriented, liberal, wealthy stereotype.
In fact – in California, the most mature of our nation’s solar markets, residential rooftop solar growth in low and middle income neighborhoods is now far outpacing their more affluent counterparts. And with solar becoming more accessible in more states, it’s only a matter of time before the same is true from coast to coast.